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UID:pretalx-romhack-camp-2026-7RZJGK@cfp.romhack.io
DTSTART;TZID=CET:20261002T165000
DTEND;TZID=CET:20261002T173000
DESCRIPTION:In the run up to Google’s plans to dump 3rd party cookies\, m
 arketing firms (a $1.7 TRILLION dollar industry) were sent into a complete
  panic. These firms relied heavily on 3rd party cookies in order to better
  attribute CPM (cost per 1000 clicks) and how many of those clicks turned 
 into sales. So advertisers could better study human behavior and trends in
  order to more effectively sell products. \n\nAs a former Security Enginee
 r at the Largest Independent Digital Marketing firm in the world\, I had a
  unique view into the evils that these companies were developing in order 
 to not only maintain a view into consumer trends but to increase these vie
 ws\, increase the invasiveness of these techniques\, and increase the coop
 eration between all levels of the industry from display point (streaming s
 ervice)\, device point (iPhone\, TV)\, location points (via ISP)\, to sale
 s point. \n\nThis talk is a peek under the curtain for the server side dat
 a harvesting that agencies have developed\, and how they’ve managed to t
 wist this further invasion into so-called consumer protection and increase
 d privacy.
DTSTAMP:20260921T191336Z
LOCATION:STAGE 1 (Section 9)
SUMMARY:The Trojan Pop-Up\; Modern Threat Actor Uses of Advertising - Sean 
 Juroviesky
URL:https://cfp.romhack.io/romhack-camp-2026/talk/7RZJGK/
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